Golobalisation and Transnationalism Essay Example | Topics and Well Written Essays - 1750 words

Golobalisation and Transnationalism - Essay Example London and Great Britain, in general, has been receiving large crowds of migrants in the last few years. This has contributed to an impact on the culture and the language as well as made the men and women conscious of the racial and ethnic implications. Not just human beings who have lost out in this war of globalisation but also bio-diversity and society as a whole which has resulted in large decline of social values. Globalisation has brought down the number of varieties of cauli flower, sugar beets, cabbage and other such non-hybrid vegetables by 41% all over the world (Seed Savers Exchange 1999). Out of 30,000 varieties of rice that existed in the world, rice diversity has been reduced to 50 varieties only (Ramprasad 2002). Similar impact has happened in animal breeds as well. Out of 3831 varieties of domesticated cattle, 618 varieties have become extinct (Hall & Ruane 1993). Human race does not want to breed economically poor varieties of cattle or plants. The same has happened with the human race too. Globalisation has severely curtailed the diversity that existed in human social life. This is also seen in the London Social life since the culture of the dominant human species has over run the others. The overall increase in the GDP of the world is primarily being contributed by foreign investments directly. The graph below shows the rising share of the foreign investment in the world GDP (Martin Wolf 2004). This is direct offshoot of globalisation resulting in the growth of the living standards of the people across the world. The integrated global economy now has more than 6 billion people across the world compared to 1.5 billion in 1980 (Rischard J F 2002). Human rights has been extended and the integration of the world finds many people migrating to newer locations including London and Great Britain. London's population is expected to surge by nearly 700,000 people to reach the figure of 8.1 million by 2016 (Mayor of London 2002). The population growth has become an important consideration, though the growth rate has come down. The graph below shows the increase from a 2.5 billion population of the world in 1950 to 6.3 billion in 2003. This has a strong influence in the ethnic mix of the world. In addition to all these globalisation economies taking the society on its way, there are a multitude of movements that have taken up global dimensions due to the large scale networking that is happening. Globalisation and economic injustice have always gone together. These are being fought over by a number of Civil Society Organisations (CSO) (John Clark 29 Apr 2003). The effect of these CSOs are becoming more and more pronounced in the international policy making and in resolving disputes between parties. While at the same time, the number of ethnic migrants into the country, more particularly, the London region, is posing problem for people who are handling it. This is arising because of the large scale migration happening due to globalisation (Michael Storper 30 May 2002). France has become an immigrant country while the rest of the Europe is also facing the migration issue. While the population grow

Evaluating Adtopia (Advertising and Utopia) Essay

Evaluating Adtopia (Advertising and Utopia) - Essay Example Hummer: A High Mobility Multipurpose Wheeled Vehicle (HMMWV) with supreme off road ability, and a major league attention getter. You can go from being an outcast to a winner with this non-environmental friendly vehicle. This ad attempts to describe a driver's utopia, an advertising promise. When in reality, the Hummer as many other vehicles, pollute the environment, destroy the landscape and may be responsible for injury or death. Could the Hummer in many ways be a secret war on humanity This ad gives the idea that the Hummer is the ultimate off road warrior. However, it drives poorly on the street, and there is no room for such a big vehicle with low power at such a high price. It needs are roads with dirt or mud, preferably with rain or snow. If you live on a farm, a ranch or in the desert, it is one unstoppable and indestructible vehicle but if you live in the city where most of us live, the Hummer is only useful for getting you around the city. The utopia in this ad does identify with the fantasy, idealization and an image of impossible perfection. However, it is evidence that the Hummer is another utopia that has gone sour. Budweiser: Because Budweiser, the nation's most widely consumer alcohol beverage has lost ground recently to liquor and wine, the brewing company seeks a more stylish image for its beer. These ads display new and unusual packing, and are placed in bars and restaurant to create a sense of utopia which Sam Adam as managed to successfully convey. As you mentioned, everyone in the ad is having a great time in such happy togetherness. Negatives of alcoholism, fighting, hangovers and discrimination are absent. The ads do exclude the unattractive, elderly and obese and only contain those who are attractive. But hoping to make its existing products seem more distinctive and without changing the content of the ads, Budweiser new ads are chic and the colorful aluminum bottles give the product a funky post-modern look. The ads give the product a hip, retro-chic appearance. How impressive Though alcohol is harmful to health, through advertising, the brewer has achieved utopia with its more sophisticated, upscale image. Red Lobster: Great service, good seafood where a family can share a plate of crab legs and discuss the topic of the day. Girlfriends can meet to gossip while dipping lobster tails in butter and keeping track of who is doing what. Without the use of people in their commercials, Red Lobster's ads make this connection possible. You are absolutely correct in your observation: endless quantity, no consequences for eating, no people in the commercial, and the relationship with food is significant. But these ads show an extraordinary sense of utopia. In my experience at Red Lobster, the food was delicious and this ad was excellent in delivering my experience. The commercial revealed clues as to where quality and quantity reside. It was a remembered utopian experience. Walt Disney: Welcome to happiest place on earth: Walt Disney World. The television commercials all advertise the utopia that Walt Disney has managed to build. Such ads boast the perfect week, fun for the whole family, not just the kids. These ads typically show a family of four-mother, father, and children-laughing, smiling, and enjoying their time at Walt